You’ve heard of Linkedin. You may even have a profile there. And it hasn’t done a damn thing for you.
Because to make Linkedin a good business resource you need to know what you’re doing.
Your Linkedin Profile
Your profile is the most important thing there. Make it professional.
If you have a website, you know the primary keywords that apply to you. Even if you don’t, you should know what applies to your business. Mine includes key phrases like “SEO copywriting” and “web content writer.” Include your keywords in your profile. It’s the only way others will be able to find you when using the search feature.
Fill out everything. Where else on the web can you display a virtual resume to thousands of other entrepreneurs, small business owners, freelancers and executives for free? Describe your business, list your specialties, showcase your education and accomplishments. Add to your portfolio section. Make them want to connect to you.
Create your vanity URL. A generic URL is made when you set up an account but many people do not know they have the option of editing their URL. Besides, it’s so much easier to remember if it’s your name! Go to settings and click on edit public profile. It’s on the right.
Be Involved in Linkedin Communities
Don’t freak out, it requires much less time than Twitter. Join groups and participate. The postings there are much less frequent than on other social media sites. You can check in a few times a week and stay current. When you do post in groups, make it count, say something relevant and answer questions. You never know who you’ll meet.
Don’t Spam and Self Promote
Linkedin members are as busy as you are. Don’t send unnecessary messages to everyone on your list. And don’t spam everyone with how great you are. Make the updates you post relevant and informative. While some there tie their twitter feed to their profile, I’m not a fan. Nobody wants to see every tweet you post, they’ll follow you on twitter if they do. Be selective.
Do you have any Linkedin tips to share? I’d love to hear them.