Your site needs traffic but you can’t get noticed. And you didn’t just start writing, you did your homework to learn what goes into using keywords to get traffic.
The articles and pages are original content that targets your niche. So Google can’t be ignoring you for that.
Keyword research showed you the most popular keywords to use. There are articles and pages for all the most popular keywords now. You keep cranking them out in the hopes of getting noticed. But you’re still buried so far down you can’t even find your results.
Maybe it’s time to go for some of those long-tail keywords you’ve heard about. If not, what else is there to do? Find a new niche?
Don’t give up!
I don’t want you to abandon all of your hard work and I don’t want you to target long tail keywords with 10 searches a month. Think about the odds of even one of those 10 becoming a client or buying your product.
And stop using popular keywords. Using the most popular keywords is what everyone else is doing, why would Google pick yours over a well established site? You’ll never stand out or move up in search results that way.
Now you think I’m crazy.
I just told you not to use long-tails or popular keywords. What’s left?
The secret of using keywords to get traffic is to find the sweet spot in the middle. When doing keyword research target ones that are less popular but still have good traffic. You’ll avoid getting lost in the noise but there will still be enough traffic to bring the audience you are looking for. Sounds simple doesn’t it? The best answers usually are.
It takes research and synonyms for the keywords you want to target help just as much, I was very surprised on a few occasions to find my traffic coming from search terms I didn’t think of for my post. So you have to think of “what do you want people to type on Google” to arrive on your site, and expand from there.
Remember with Google Instant showing suggestions you want to leverage smaller keywords where you can, but keep some long tail ones. A good healthy mix is key and my site gets about 80% of it’s traffic from organic search.
Thanks, Justin. You’re so right in all your points. It all goes towards getting people away from thinking the top keyword is the way to go.