Panda has been around since February and it’s having a major impact on how sites rank in search results. It’s not simply looking for relevant keywords on a site, it’s looking at the content.
The result is that everyone now says content matters more than ever, but there has been debate as to what exactly good content means.
What makes good content?
Google’s Matt Cutts has recently given us some clarification on the subject. It’s no longer good enough to throw up articles containing recycled content with little or no value. They are looking for content that is useful, well researched, and readable. Panda pays close attention to a site’s:
- Factual errors
- Style of writing
The days of spun articles and poorly written ones done by non-native speakers writing for $1 per article are over. At least for those hoping to rise in the SERPs. Here a video of Matt explaining it.
SEO specialists are the ones responsible for raising a site’s visibility in SERPs. They are the masters of crunching the numbers and keyword selection. But the savvy ones are keenly aware that they cannot work their magic without well written, grammatically correct content to support their efforts.
SEO’s are hiring content writers to work in-house as well as working with reputable freelancers. Produce well written, grammatically correct, researched articles and you’ll find SEO specialists anxious to work with you. It’s a good time to be a content writer!