Ah, content marketing. I didn’t know I was getting into such a controversial subject. I just wanted to write. And make a living. But mostly write.

Here’s what I read this week on the subject…

Ian at Conversation Marketing wants to keep it simple too. There’s too many sign ups, profiles, and other forms of “engagement.” Just let me read your site. Read his view on it all in his post “Dear CMO: Complexity Does Not Equal Engagement.”

“Google Will Be the Largest Content Producer In Three Years” does that make anybody else shudder? Read Joe Pulizzi’s take on it at Junta42. I swear they’re taking over the world. Just wait.

My friend Gabriella Sannino discusses blog comment systems and the hoops we ask people to jump through to make a simple comment. Check it out at Level 343. Oh, and leave a comment.

So much to do, so little time. See what my idol/mentor James Chartrand has to say over at Men with Pens on her post “Are You Keeping Up with Technology?”

Still not enough to do? Check out Copyblogger’s “The Picasso Guide to Becoming a Social Media Legend.” Ok, so now I have to be a legend. Sheesh.

Now this one I liked. Maybe because it’s what I do. But don’t tell anyone. “The Art of Finding Ideas” is another Copyblogger post. And it’s the secret of always having ideas to write.

I may complain, but I’m a social media junkie. So, of course I listen to Brian Solis. Check out his latest post “The State of Social Media 2011: Social Is the New Normal.”

Barry Feldman offers a guest post at Vertical Measures on creating valuable content. It’s what we’re supposed to be doing, right?

Have a great weekend!